For investors and start-up programmes
Marketing expertise. Without the agency.
MarketingBase is a subscription platform that gives small business owners PR, events and marketing — drafted by AI, grounded in their own business, from about €80 a month.
The opportunity: millions of small businesses need marketing they can't afford to buy from agencies. We're building the product that fills that gap, starting in Ireland.
The problem
Small businesses can't afford an agency and don't have time to learn marketing. Most do it in snatched evenings, or not at all.
Our answer
A monthly subscription that works like a part-time marketing department: AI drafts in the owner's own voice, backed by senior marketing know-how.
Why Ireland first
Local and regional media, venues and networks matter here. We build that context in, then scale to similar markets.
Three hubs, one subscription
Press
AI press releases, media pitches and coverage tracking, tuned to Irish local and national outlets.
Events
Event planning, invitations and promotion copy for launches, open days and community events.
Marketing
Marketing plans, content calendars and social, email and ad copy grounded in each business profile.
Where we are
A working AI assistant and business-profile onboarding are built. Next: accounts and billing, the three hubs and a member dashboard.
Founder
Michelle Daly Hayes has spent more than 20 years in senior marketing roles, including Novartis, Paddy Power and Cook Medical. She wrote a book on marketing, lectures at TUS, and runs her own consultancy — MarketingBase is the product she wished every small business client could afford.
Let's talk
Investors, accelerators and cloud start-up programmes — we'd love to hear from you.
Get in touch